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The Best Ads to Invest in for a New Online Store

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Internet advertising has grown by more than 17% in the next few years. The e-commerce industry is booming right now and caters to customers in so many different areas of interest. Learning the best way to manage your advertising will help you draw in the customers that you need. 

We’ve got you covered when you’re looking to invest in the advertisements that’ll get results. Keep reading to learn more about the best ads that you can purchase for your new online store. 

Understand the Best Advertising Platforms

There are several advertising platforms that you can invest in today that will get you a return on investment (ROI). Knowing the most effective ad platforms can help you generate sales and leads as needed. 

Here are some of the best places to buy ads:

  • Purchase ads on social media platforms like Facebook, Twitter, Instagram, and YouTube
  • Place search engine marketing (SEM) so that you can land at the top of search engine results pages (SERP)
  • Claim your Yelp, Google Business, and other platforms

Knowing the best advertising platforms will help you get the placement that you need in the ideal locations. For instance, studying Google vs Facebook Ads will provide valuable context that will dictate the types of campaigns you create. 

Consider the Different Types of Ads

When you’re trying to get the best from your advertisements, you’ll need to understand the different types available. Each type of ad will net you different results in terms of conversions, clicks, and organic visibility. 

Consider these ad types:

  • Pay-Per-Click (PPC) advertising
  • Interactive ads that go well with content
  • Online banner ads
  • Mobile advertisements 
  • Animated advertisements

Once you pinpoint the different kinds of ads available, you’ll be able to put together campaigns that work for you. Understand how these ads serve certain industries so that you can get the results that you’re looking for. 

Apply Search Engine Optimization (SEO) Principles

Search engine optimization (SEO) is a top of marketing that’ll go hand in hand with your advertising. When you look into SEO principles like longtail and shorttail keywords, optimized links, and quality produced images. 

Working with a social media ad agency can help you get the most from your SEO as well. They’ll help you intersect these campaigns with your ads. For instance, you can make your advertisements target specific keywords and will grow your visibility and sales potential. 

Manage Your Ad Budget and Analytics

Do your due diligence when creating an advertising budget. Small businesses generally pay about $10,000 monthly. Consider how much you can afford to pay for your advertisement and what sorts of results you’re hoping to get. 

The benefit of digital ads today is that they come equipped with all of the analytics needed to grow. Examples of advertising Key Performance Indicators (KPIs) include cost per click (CPC), click-through rate (CTR), impressions, and return on ad spend (ROAS). 

Put the Best Ads to Use

The tips above will help you find and use the best ads available for your needs. Growing a small business from the ground up will require consistent advertising. This guide will help you invest your advertising budget in the right way. 

Check out our other articles when you need advice on business, advertising, technology, and more. 

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