When it comes to improving your website’s ranking, it’s important to consider all important factors. Technical SEO audit plays an important role in making sure your website is visible to search engines and easy to crawl. If you are new to SEO and wondering what exactly technical SEO audit is, we’ve got you covered. You can even get complete SEO services from a professional SEO company if you find it complicated to execute all this by yourself. Else, you can read this complete guide.
In this article, we will look at all the important aspects that you need to consider while doing a technical SEO audit for your website.
What is a Technical SEO Audit?
A technical SEO audit is an analysis of your website with the aim of finding any technical issues that could be impacting your site’s ranking. Technical SEO audits can be complex, but they are important in order to ensure that your website is visible to search engines and easy to crawl. There are many benefits of conducting a technical SEO audit, including:
Improved search rankings:
By identifying and addressing any technical issues on your website, you can improve your site’s visibility in search engine results pages (SERPs). Moreover, you can also avoid any potential penalties that could be imposed by search engines.
If your website is ranking higher in SERPs, you are likely to see an increase in traffic. This is because people are more likely to click on a website that appears at the top of the results page.
Better user experience:
A technical SEO audit can also help to improve the user experience on your website. By ensuring that your website is easy to navigate and load, you can keep people on your site for longer, which can lead to improved conversions.
What to Look for in a Technical SEO Audit?
Now that we have a better understanding of what a technical SEO audit is, let’s take a look at some of the key aspects you need to consider while conducting one.
1. Website structure
One of the first things you need to check is your website’s structure. This includes things like the hierarchy of your pages and how they are linked together. A well-structured website is easy for search engines to crawl and understand, which can lead to improved rankings.
2. Title tags and Meta descriptions
Title tags and Meta descriptions are important elements of your website’s code that help to tell search engines what your pages are about. You should make sure that these are optimized for your target keywords in order to improve your chances of ranking for those terms.
3. Page speed
Page speed is a key factor that affects your website’s ranking. People are unlikely to wait around for a slow-loading website, so it’s important to make sure that your pages load quickly. There are a number of things you can do to improve your page speed, such as optimizing images and using a content delivery network (CDN).
With more and more people using mobile devices to access the internet, it’s important to make sure that your website is optimized for mobile. This means having a responsive design that looks good on all screen sizes and making sure that your pages load quickly on mobile devices.
HTTPS is a security protocol that encrypts data sent between your website and the visitor’s browser. It’s important to have HTTPS enabled on your website in order to protect sensitive information and to improve your ranking.
6. Schema markup
Schema markup is code that helps search engines understand the content on your website. By adding schema markup to your website, you can improve your chances of appearing in rich snippets, which can lead to more clicks and higher traffic.
7. XML sitemaps
XML sitemaps are files that help search engines to crawl and index your website. They contain a list of all the pages on your site and their relationship to each other. It’s important to make sure that your XML sitemap is up-to-date in order to help search engines find your new content.
The robots.txt file is a text file that tells search engines which pages should and shouldn’t crawl on your website. It’s important to make sure that this file is optimized in order to improve your website’s ranking.
9. Structured data
Structured data is code that helps search engines to understand the content on your website. By adding structured data to your website, you can improve your chances of appearing in rich snippets, which can lead to more clicks and higher traffic.
10. Canonical tags
Canonical tags are used to tell search engines which version of a page should be indexed. This is important if you have multiple pages with similar content, as it can help to avoid duplicate content issues.
11. 301 redirects
301 redirects are used to redirect visitors from one URL to another. This is important if you have changed the URL of a page, as it will help to ensure that people can still find the content they’re looking for.
That’s it for our technical SEO audit checklist! By following the tips in this article, you can conduct a thorough audit of your website and make sure that it is optimized for search engines.